our mission

With our products and workshops we provide tools to create a mindful home , a place where you feel good, where you can relax and where you can recharge after a day full of stimuli, stress and expectations. In this way we contribute to the many challenges that come with living in a world that demands a lot from you and offers little room for mental challenges.

  • Quality and sustainability

    We value good production and sustainability by purchasing our products from European suppliers.

  • Inclusivity and diversity

    We are committed to a world where everyone feels at home and embrace diversity in all aspects of our business.

  • Creative inspiration

    We want to inspire people to (re)discover their creativity and give them the confidence that they can create their own space.

  • Space in your head

    All our products are designed to provide a moment of calm in your day, in your home or in your life - no matter how hectic life can be sometimes.

  • Scandinavian design

    We believe in the power of simplicity to elevate your everyday life and draw our inspiration from Scandinavia.

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what makes The Good Craft unique

Our strength

We don't believe in toxic positivity

We don't believe in toxic positivity. Sometimes life isn't great, and that's okay. If you're struggling to get things done, that's perfectly fine. Our products offer simple, manageable steps to help you create your own mindful home. We support you in lightening (and temporarily forgetting) the mental load, so you can focus on finding inner peace.

The power of creativity and mental health

What sets us apart is our unique combination of creativity and mental health within your own home. We focus on helping you engage in the process, not chase perfection.

Embrace imperfection

We emphasize the process over the result. The act of creating itself helps you regain control, and your end result doesn't have to be flawless—because 'good enough' is more than enough. We are actively trying to make people feel good enough, and embrace imperfect results.

Feasible steps

Instead of burdening you with overwhelming tasks and high expectations, we offer small, attainable steps you can take immediately. You don't need to be an experienced crafter. Also, we don't overwhelm you with extra tasks like yoga, meditation etc.

Down-to-earth mindfulness

We believe time, calm, and mindfulness should be accessible to everyone. We steer clear of spirituality and the extremes of wellness trends, remaining grounded and practical.

The simplicity of Scandinavian design

After finishing the process behind one of our products, you don't have an ugly or unusable end result. Instead, surround yourself with beautiful, thoughtfully designed Scandinavian products that bring both functionality and aesthetic pleasure into your home.