Our ideal customer is someone in their twenties or thirties who values their home as a place of comfort and relaxation. They might identify as a woman or connect with feminine energy, but we welcome all gender identities. Creative and introverted, they often feel overwhelmed by life’s demands. Whether they’re dealing with burnout, managing stress, or navigating neurodivergence, they’re searching for simple, practical ways to bring more peace, creativity, and balance into their daily routine. Their home is their safe space, and they’re looking for ways to make it more supportive of their mental and emotional well-being.

In a world that’s becoming increasingly busy and demanding, it can be hard for our customers to find moments of genuine rest. They often struggle to carve out time to reflect on how they feel or what they truly want. With work and social obligations piling up, life can start to feel like the same day on repeat. Overwhelmed by constant noise, stimuli, and expectations, they rarely get the chance to recharge or simply take a break—without needing something overly complicated or spiritual. They want to tap into their creativity, but starting a new hobby often feels too time-consuming or overwhelming.